The threat of e-tailers! How do you over come

E-tailers, with their astronomical valuation figures, are all the rage these days. The daily papers are full of stories of unprecedented funding figures. Flipkart declared that it is chasing the valuation figure of USD100 billion Brand companies are grappling with the challenge of securing online presence without losing out on business coming in from traditional retailers who still contribute significant volumes Some may argue that the e-tail market for any consumer product category is too small to pose a threat to traditional retailers. A few may offer that traditional retail, which has survived the foray of modern retail, will continue to thrive even in the e-age


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