Startups like, SpotDy make most of Delhi elections and AAP's victory

Much before the votes were counted for the high-profile Delhi election, a few winners had already emerged: Startups that provided the political parties the technology to monitor and analyze poll-related data and trends, raise funds, and connect to voters. "Aam Aadmi Party approached us in December last year to run a campaign. Within 30 days, through an online program, about 21,000 donors referred each other and raised Rs 1.8 crore for the political party – all online," said Siddharth Gupta, founder and CEO at InviteReferrals, which runs referral program contests for ecommerce clients such as Healthkart, Lenskart, and Shopclues.

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