Siddharth Bindra: Target for Biba 100 cr by 2017 and 500 cr for Rangriti by 2020

Siddharth Bindra, Managing Director of BIBA, joined the family business in 1997, with a primary objective to convert the ‘home grown’ product to a national ‘brand’, capitalising on the retail boom in India. In a country where ethic fashion is predominantly unorganised, his keen observation of the Indian consumer and market gaps made him pioneer the creation of an ethnic wear category where none existed and transformed BIBA into one of the country’s most respected ethnic wear brands.

Source: http://www.indiaretailing.com/21/10/10/138

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