Rural Market: Opportunities aplenty for brands

The rural market is becoming more stable as the lifestyle and shopping behaviour of consumers are undergoing rapid change and improvement. A recent consumer survey report by Nielsen – one of the leading global provider of insights and analytics into what consumers watch and buy – says the fast-moving consumer goods (FMCG) market in rural India will hit the $100 billion mark by 2025 and that inflation and pricing will be outstripped by consumption. Rural India, home to seven out of 10 Indian consumers, will be the driving force for continued and sustained growth in the future. in rural areas are using new technologies such as mobile internet, e-shopping and television channels, which will help increase brand awareness.


Comments are closed.