Reliance focuses on digital format to drive retail growth

Despite challenges posed by various e-commerce players, Mukesh Ambani-led Reliance Retail seems to be focused on consumer durable retailing. Reliance took the store count of Reliance Digital from 689 in September quarter of the current financial year to 920 during the December quarter, making it the largest consumer durable and electronics retailer in the country.In comparison, Videocon group’s Next runs over 800 stores and Tata’s Croma has about 97 stores in the country.


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