Registering brand propels MSMEs' business growth

CRISIL studied the performance of 320 micro, small, and medium enterprises (MSMEs) for 2013-14 (financial year April 1 to March 31) that have created their own brands for their products, whether registered or otherwise. MSMEs with registered brands recorded a compounded annual growth rate (CAGR) of 24 per cent in average sales along with an operating margin of 11 per cent, whereas MSMEs with unregistered brands recorded a CAGR of 11 per cent and an operating margin of 9 per cent.


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