Proof of Performance Data Services to raise funds for overseas expansion

Proof of Performance Data Services (PoP), an outdoor advertising monitoring firm that the Bharatiya Janata Party hired last year to audit its Lok Sabha campaign, is looking to raise some bridge fund to support its expansion in Indonesia and Africa. Last month, PoP hired Rajeev Puri as its CEO. "His primary mandate is to leverage our experience in the outdoor space and open up more doors, while he will continue to focus on the technology part," Singh said. The company is also looking at a Series A funding — which is the first round of funding after seed capital where for the first time company stake is offered to venture capital investors in the form of preferred stock — in the next 6 to 9 months at POP.


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