Premium retailers like Goodearth, Kitsch, Moonriver bank on food and drinks to lure buyers

Like Goodearth and Bajaj, a host of premium retailers, including Ogaan, Kitsch, Moonriver and Amethyst, are banking on food and drinks to give their customers a holistic shopping experience. Three out of 10 Goodearth stores in India have theme-based cafes. "The idea was to provide an experience to the shopping and make the stores a place to hang out at leisure," says Simran Lal, CEO of Goodearth. The small cafe gets around 30 people per day on an average, which helps the store widen its customer database for other things like clothing, furniture, books and jewellery.


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