PizzaExpress plans to expand India base

PizzaExpress, the global restaurant chain that differentiates itself from the QSR crowd by its premium casual dining ambience, is set to invest around Rs 150 crore to launch 50 restaurants across the country in the next five years. "I want PizzaExpress to become the benchmark for pizzas in India," says Ramit Bharti Mittal, head of strategy and business development for Atrium Restaurants India, which has brought the global restaurant chain into the country. "Clearly, there is more consumer awareness and demand for premium Italian offerings in India today and we believe that our product and restaurant experience are key differentiators for our brand."


Comments are closed.