Offline retailers relying on tech to counter e-tailers

Brick-and-mortar retailers are turning to technology to face the increasing challenge from their online counterparts that offer massive discounts and targeted reward programmes. Startups have made technology affordable through use of Internet of Things, Bluetooth Low Energy technology and data analytics.

Source: http://timesofindia.indiatimes.com/tech/tech-news/Offline-retailers-relying-on-tech-to-counter-e-tailers/articleshow/46002553.cms

Comments are closed.