Mother Dairy in Premium Fray with Belgiyum

Mother Dairy is entering the premium ice cream segment with its Belgiyum choco bar, intensifying competition in the category where HUL has introduced its premium global brand Magnum and Haagen Dazs is present with imported ice creams. "The aspiration level among Indians is increasing and they are ready to pay a little extra for a quality product. Belgiyum is a pure indulgence product and it will be made available to all the leading hotel chains apart from our own retail outlets," said Basu, adding that the marketing strategy will focus entirely on quality.


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