McDonald's Failed CEO Was Reluctant To Make The Brand Like Chipotle

On Wednesday McDonald’s announced that CEO Don Thompson is leaving the company.The brand’s same store sales declined with Thompson at the helm McDonald’s arguably failed to capitalize on consumer demand for "fast-casual" dining while Thompson was running the business.Restaurants like Chipotle and Panera Bread that offer custom meals and premium ingredients at higher prices have become wildly popular. "I would say we’re a restaurant business," Thompson said. "And as we move forward, if we can offer multiple conveniences, multiple ways of interacting with the brand, whether that appears to be fast casual in the case of what we’re trying in Australia now…or it appears to be fast relative to a drive through, we need to satisfy those occasions."

Source: http://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/mcdonalds-failed-ceo-was-reluctant-to-make-the-brand-like-chipotle/46061905

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