Marico to revamp strategy for youth portfolio; eyes 20 per cent growth

Homegrown FMCG firm Marico is revamping strategy for its youth category products such as hair care items and deodorants and aiming for up to 20 per cent growth after witnessing stagnation. In an investor update, Marico said in the short to medium term outlook, the company would "revamp strategy and drive innovation in the youth portfolio to enable growth at about 15 per cent to 20 per cent".


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