Lack of investment in retail technology is an advantage for Indian retailers: Accenture Strategy's Wollan

Robert Wollan, senior managing director of advanced customer strategy at Accenture Strategy, feels that customers don’t differentiate between the online and offline experiencethey just need good shopping experience, which means retailers must deliver the in-store experiences, personalised services and promotions to keep the footfalls coming. In an interview with ETRetail’sVarun Jain, Wollan talks about the retail technology scene in India and how Accenture Strategy is helping retailers to be on the top of their game.


[category, advisory, strategy, sme, retail]

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