HotStuffs roll out unique retail initiative in traditional retail outlets

HotStuffs, which offers a range of drink ware products & related accessories, announced the launch of its retail initiative ‘HotMuggs Point’. Having successfully test marketed their products in the Mumbai markets at modern retail and online stores, HotMuggs would now roll this format into the traditional retail outlets across various cities in the country. The company also shared that it plans to roll out about 50 HotMuggs Point by 2015. According to the company press release, HotStuffs Co., is keen to cover the entire gamut of retail distribution be it online, mobile or conventional retail in enabling the concept to reach out to a larger audience, and has planned elaborate branding activities at the traditional outlets that would help in spreading the awareness of their drink ware range in general.


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