Future Group in talks to buy Aditya Birla Group's wet wipes brand Kara

Future Consumer Enterprise is close to buying wet wipes brand Kara from the Aditya Birla Group, a person with direct knowledge of the matter said, as the Kishore Biyani-owned company works on its strategy to grow annual sales five-fold to Rs 10,000 crore in the next five years. "Kara has a strong recall in its segment" and the acquisition will help the Future Group more than it creating a new brand altogether, said Abneesh Roy, associate director at Edelweiss Securities. "While the segment isn’t really a core business for the Birla group, it is a niche category with limited competition that the Future Group can push through its network."

Source: http://economictimes.indiatimes.com/industry/services/retail/future-group-in-talks-to-buy-aditya-birla-groups-wet-wipes-brand-kara/articleshow/46269102.cms

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