FieldFresh Foods aims to bring Del Monte's Italian flavours to Indian homes

Having built a dominant presence as a supplier of ingredients for Italian cuisine to quick-service restaurants and cafeterias, FieldFresh Foods now aims to take the Del Monte brand in these categories to Indian homes. The company, which is an equally owned joint venture between Bharti Enterprises and Del Monte Pacific Group, is seeking to undertake joint branding with quick-service chains and launch sachets for categories like pasta and condiments such as pasta sauces, pizza sauces and mayonnaise to induce consumer trials, increase availability at lower prices and deepen the brand’s presence in India.


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