Logistics service provider DHL Express India (P) Ltd, which services over 200 small and medium enterprise (SME) clusters, is moving aggressively to increase the share of business contributed by the SME segment. It is going direct to newer markets each year to improve efficiency and transit time, offering ‘easy to deal with’ products like SME prepaid card services and value-added services like insurance and packaging. "In the last 12 months we have focused on 8-10 clusters to improve our service offering, connectivity, transit time, infrastructure and core capabilities. We are going direct in newer markets each year to improve efficiency and transit time. We now offer many ‘easy to deal with’ products such as SME prepaid card services, value-added services like insurance, packaging, etc.