Coca-Cola's tea & fruit juice combo Fuze Tea likely to hit shops in India in June quarter

US beverages giant Coca-Cola plans to launch Fuze Tea, its billion-dollar global brand that combines tea and fruit juice, in India this summer, two officials familiar with the company’s plans told ET. he fizz drinks major is looking to include a larger number of functional or low-sugar beverages in its portfolio in line with increasing health consciousness among consumers across the world. "The plan is to bottle Fuze Tea initially through Coca-Cola’s bottling partner Hindustan Coca-Cola Beverages, and subsequently scale up the brand through its franchise bottlers," said the official quoted earlier.

Source: http://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/coca-colas-tea-fruit-juice-combo-fuze-tea-likely-to-hit-shops-in-india-in-june-quarter/46207403

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