Byuoed by investor funding, e-tailers like Snapdeal and Myntra start New Year with sales

Byuoed by investor funding, e-tailers like Snapdeal and Myntra start New Year with sales

Flush with new rounds of investor funding, e-commerce companies Snapdeal and Myntra have kicked off their first sales of 2015, as they look to grab a larger slice of consumers’ wallets. Snapdeal, the country’s largest online marketplace, kicked off its ‘End of Season Sale’ (EOSS) last week, with the company already claiming to see a 150% jump in sales, compared to its overall gross merchandise value (GMV) figures in the last week of December. "We expect to touch lives of about 5 million shoppers during winter EOSS 2015 from 8,000 cities and towns, with more than 20,000 sellers participating in the sale," said Amit Maheshwari, vice-president, Fashion at Snapdeal, in an email statement to ET.

source: http://economictimes.indiatimes.com/industry/services/retail/byuoed-by-investor-funding-e-tailers-like-snapdeal-and-myntra-start-new-year-with-sales/articleshow/45770

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