Britannia CEO Varun Berry finalising plan to build non-biscuit categories, enter new businesses

Less than a year after taking over as the chief executive of Britannia Industries, Varun Berry is busy finalising a roadmap to help shed the company’s cookie-maker tag by building existing non-biscuit categories and entering newer businesses. "We are in the process of drafting our strategic plan what will we do to our existing categories to dramatically grow them, what are the adjacent categories that we should get to, and how to make dairy half-a-billion-dollar business, among other things," Berry told ET. Day and NutriChoice biscuits has added nearly half a dozen new manufacturing units with plans to invest Rs 400 crore in the next 18 months to set up additional capacity and increase its in-house production to 60-65% of its total sales from about half now.

Source: http://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/britannia-ceo-varun-berry-finalising-plan-to-build-non-biscuit-categories-enter-new-businesses/46139896

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