ANUPAM BANSAL, Liberty Shoes: Retail is all about what the consumer wants to buy

Anupam Bansal is an Economics graduate from Delhi’s Shriram College of Commerce with a background in footwear designing from Ars Sutoria of Italy. After occupying various positions of responsibility in the marketing division he is currently heading Liberty Shoes Ltd as its Executive Director – Retail. To him goes the credit for taking the initiative to create a retail team for Liberty footwear. He foresaw that the retailers needed to take a quantum leap forward if footwear shopping was to be turned into a rewarding experience. The way ahead was to change dealer mindsets about the art of selling.


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